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Family businesses represent the majority of companies and employment in Japan's economy. They therefore  play an important role in the economy and society. Traditional family businesses are special as they also preserve a part of Japan's heritage. Longevity:  Traditional family businesses often have a history of 100 years and more. They tend to have a long-term outlook and …

Each year the Marketing class of the DOSHISHA Business School in Kyoto completes case studies complementary to the classes. CHINRIU HONTEN provided an international case study.Since starting the NIHON ICHIBAN in 2012 CHINRIU focused on growing our line-up to respond to the needs of our customers. Revenues as well as average order amount increased year by year. Other than SEO (search engine optimiz …

The Delphi Network in Tokyo is a community of people in leadership positions exchange information. Memberships are invitation base only, and interaction between members follows a strict code of conduct. As part of the regular events, Nicolas Soergel was invited to share his experiences in working for a traditional Japanese company.Attendants were from business and academia. The information sharing …

CHINRIU HONTEN has been supported in selling internationally by the JETRO Yokohama office since 2020. As part of this support a video promoting CHINRIU's products made of Ume plum, red shiso and Sakura cherry blossom has been produce.Watch and enjpy! …