Specialist for aged mirin SUGIURA MIRIN is being added to NIHON ICHIBAN
3rd Mar 2023
SUGIURA MIRIN is a traditional producer of sweet Mirin sake. Different from most contemporary makers their Mirin is made without adding syrup or honey. The sweetness naturally develops through the fermentation process of the glutinous rice.Through the aging of up to three years, the mirin gets a deep flavor and adds a lot of umami to dishes.
Why Traditional Businesses Matter
Posted by Nicolas on 26th Feb 2023
Family businesses represent the majority of companies and employment in Japan's economy. They therefore
play an important role in the economy and society. Traditional family businesses are special as they also preserve a part of Japan's heritage.
Longevity:
Traditional family businesses often have a history of 100 years and more. They tend to have a long-term outlook and
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CHINRIU Launches new Product UMENAMACHOCO combining Chocolate and Ume Plum
Posted by Nicolas on 13th Feb 2023
NIHON ICHIBAN Collaborates with DOSHISHA Business School for Case Study
Posted by Nicolas on 1st Oct 2022
Each year the Marketing class of the DOSHISHA Business School in Kyoto completes case studies complementary to the classes. CHINRIU HONTEN provided an international case study.Since starting the NIHON ICHIBAN in 2012 CHINRIU focused on growing our line-up to respond to the needs of our customers. Revenues as well as average order amount increased year by year. Other than SEO (search engine optimiz
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