Japanese senbei is a traditional type of cracker that has been enjoyed as a snack in Japan for centuries. They are made from rice flour, mixed with natural ingredients such as soy sauce, salt, sugar, and mirin (a sweet cooking sake) to create a dough. The dough is then rolled out into thin sheets and cut into circles or squares, which are then baked or grilled until they are crispy and golden brown. There are various types of senbei, from thin and crisp to thick and crunchy. 
Popular senbei flavors are soy sauce, seaweed, sesame seeds, or wasabi. They can also be coated with a sweet or savory glaze, or have a filling such as peanuts or red bean paste.
Senbei crackers are often enjoyed as a snack with tea or sake, and are a popular souvenir for tourists visiting Japan. They can even be used in Japanese cuisine as a garnish for soups and salads, or crushed and used as a crunchy topping for rice dishes.

Senbei Crackers

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  • Sweet Tile Senbei from Matsuzaki "Lattice Crushed Peanuts", 6 pcs.
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    MATSUZAKI SENBEI

    Sweet Tile Senbei from Matsuzaki "Lattice Crushed Peanuts", 6 pcs.

    Kawara Senbei are Japanese crackers made of wheat and shaped like a tile. Matsuzaki Senbei is famous for their delicious, traditionally made Kawara senbei that they even now still make with their old-fashioned baking mold, rather than modern equipment...
    ¥540
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  • Hand-painted Sweet Senbei from Matsuzaki, 2023 New Year's LIMITED EDITION

    MATSUZAKI SENBEI

    Hand-painted Sweet Senbei from Matsuzaki, 2023 New Year's LIMITED EDITION

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥1,404
  • Hand-painted Sweet Senbei from Matsuzaki, Panda and Sakura *LIMITED edition*

    MATSUZAKI SENBEI

    Hand-painted Sweet Senbei from Matsuzaki, Panda and Sakura *LIMITED edition*

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥756
  • Sweet Tile Senbei from Matsuzaki "Ikari Beans", 6 pcs.
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    MATSUZAKI SENBEI

    Sweet Tile Senbei from Matsuzaki "Ikari Beans", 6 pcs.

    Kawara Senbei are Japanese crackers made of wheat and shaped like a tile. Matsuzaki Senbei is famous for their delicious, traditionally made Kawara senbei that they even now still make with their old-fashioned baking mold, rather than modern equipment...
    ¥540
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  • Hand-painted and Sweet Tile Senbei "Sanmido" from Matsuzaki, 5 pieces

    MATSUZAKI SENBEI

    Hand-painted and Sweet Tile Senbei "Sanmido" from Matsuzaki, 5 pieces

    Kawara Senbei are Japanese crackers made of wheat and shaped like a tile. They are often decorated with motifs, which the experienced craftsmen of Matsuzaki Senbei carefully paints on the smooth surface. This mixed set combines both painted kawarasenbei...
    ¥756
  • Hand-painted Sweet Senbei from Matsuzaki, Christmas LIMITED EDITION 4pcs.

    MATSUZAKI SENBEI

    Hand-painted Sweet Senbei from Matsuzaki, Christmas LIMITED EDITION 4pcs.

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥810
  • Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Black Sesame 12 pcs.
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    MATSUZAKI SENBEI

    Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Black Sesame 12 pcs.

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥648
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  • Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Salt 12 pcs.
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    MATSUZAKI SENBEI

    Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Salt 12 pcs.

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥648
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  • Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Shoyu 12 pcs.

    MATSUZAKI SENBEI

    Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Shoyu 12 pcs.

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥648
  • Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Sweet-Sour Soy Sauce 140g

    MATSUZAKI SENBEI

    Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Sweet-Sour Soy Sauce 140g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥648
  • Matsuzaki's Original "Kaki no tane" senbei, 40g

    MATSUZAKI SENBEI

    Matsuzaki's Original "Kaki no tane" senbei, 40g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 8th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    ¥432
  • Souka Senbei 'Aonori Seaweed' from Matsuzaki, 4 large pcs.
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    MATSUZAKI SENBEI

    Souka Senbei 'Aonori Seaweed' from Matsuzaki, 4 large pcs.

    Made with the highest quality ingredients and the utmost care, these traditional senbei crackers from famous Japanese maker Matsuzaki, have been carefully baked one by one to ensure crispness and excellent flavor balance. This 'souka senbei' is a...
    ¥756
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  • Souka Senbei 'Black Sesame Seeds' from Matsuzaki, 6 large pcs.

    MATSUZAKI SENBEI

    Souka Senbei 'Black Sesame Seeds' from Matsuzaki, 6 large pcs.

    Made with the highest quality ingredients and the utmost care, these traditional senbei crackers from famous Japanese maker Matsuzaki, have been carefully baked one by one to ensure crispness and excellent flavor balance. This 'souka senbei' is a...
    ¥540

Popular Types of Senbei

Souka Senbei 草加煎餅

Thick and thin rice crackers: Souka senbei is a traditional, popular type of cracker. The sweet-salty flavor of the miso beautifully compliments the rice flavor of the cracker and makes for a delicious treat.

Arare / Okaki あられ・おかき

Crispy, bite-sized crackers with different flavors.
Made with the highest quality ingredients and the utmost care, traditional Arare senbei are carefully baked and individually flavored. Made with glutinous rice and flavored with soy sauce, each flavor adds their own unique style and comes in a different little box.

Kawara Senbei 瓦煎餅

A type of sweet senbei made from flour, sugar and eggs. Rather than a traditional rice cracker, it resembles a cookie. Tile-shaped, they are decorated with beautiful paintings, which are often hand-drawn.