Japanese senbei is a traditional type of cracker that has been enjoyed as a snack in Japan for centuries. They are made from rice flour, mixed with natural ingredients such as soy sauce, salt, sugar, and mirin (a sweet cooking sake) to create a dough. The dough is then rolled out into thin sheets and cut into circles or squares, which are then baked or grilled until they are crispy and golden brown. There are various types of senbei, from thin and crisp to thick and crunchy. 
Popular senbei flavors are soy sauce, seaweed, sesame seeds, or wasabi. They can also be coated with a sweet or savory glaze, or have a filling such as peanuts or red bean paste.
Senbei crackers are often enjoyed as a snack with tea or sake, and are a popular souvenir for tourists visiting Japan. They can even be used in Japanese cuisine as a garnish for soups and salads, or crushed and used as a crunchy topping for rice dishes.

Senbei Crackers

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  • Hand-painted Sweet Senbei from Matsuzaki, 2023 New Year's LIMITED EDITION

    MATSUZAKI SENBEI

    Hand-painted Sweet Senbei from Matsuzaki, 2023 New Year's LIMITED EDITION

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $12.50
  • Hand-painted Sweet Senbei from Matsuzaki, Christmas LIMITED EDITION 4pcs.

    MATSUZAKI SENBEI

    Hand-painted Sweet Senbei from Matsuzaki, Christmas LIMITED EDITION 4pcs.

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $7.21
  • Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Sweet-Sour Soy Sauce 140g

    MATSUZAKI SENBEI

    Matsuzaki Arare Senbei, Crunchy Mochi Okaki - Sweet-Sour Soy Sauce 140g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $5.77
  • Matsuzaki's Original "Kaki no tane" senbei, 40g

    MATSUZAKI SENBEI

    Matsuzaki's Original "Kaki no tane" senbei, 40g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 8th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $3.84
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Sesame Rounds", 100g

    MATSUZAKI SENBEI

    Matsuzaki Senbei Fried Rice Crackers, Standing pack "Sesame Rounds", 100g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $3.84
  • Matsuzaki Senbei Fried Rice Crackers, Standing pack "Zarame", 100g

    MATSUZAKI SENBEI

    Matsuzaki Senbei Fried Rice Crackers, Standing pack "Zarame", 100g

    Matsuzaki Senbei was established in 1804 in Tokyo. The third generation established the main shop in Ginza - Tokyo's most prestigious shopping district. Today Matsuzaki Senbei is run by the 6th generation of the Matsuzaki family. Matsuzaki Senbei is well...
    $3.84

Popular Types of Senbei

Souka Senbei 草加煎餅

Thick and thin rice crackers: Souka senbei is a traditional, popular type of cracker. The sweet-salty flavor of the miso beautifully compliments the rice flavor of the cracker and makes for a delicious treat.

Arare / Okaki あられ・おかき

Crispy, bite-sized crackers with different flavors.
Made with the highest quality ingredients and the utmost care, traditional Arare senbei are carefully baked and individually flavored. Made with glutinous rice and flavored with soy sauce, each flavor adds their own unique style and comes in a different little box.

Kawara Senbei 瓦煎餅

A type of sweet senbei made from flour, sugar and eggs. Rather than a traditional rice cracker, it resembles a cookie. Tile-shaped, they are decorated with beautiful paintings, which are often hand-drawn.